Project 3 | Jessica Yan

AYM Program Brochure

The client desired to have a brochure that would capture their program in a clear and compelling way. This brochure would be used in discussion with future partners of the program and to participants. My goal was to customize a 6-panel design that presents the program information in a seamless fashion that draws attention from the viewer.

This was the final version of the program brochure after many iterations and discussions to incorporate feedback from the client.

The first mockup of the brochure.

This first design looked too crowded and client wants to keep design natural.

The second mockup made based on feedback.

This second design needed more spacing to allow design to be more readable. Also discussed changing what content to include with client.

Key Takeaways

Learned how to receive feedback from others and adjust the overall design to fit the client's request even with sudden changes made. Focused on conveying a certain tone and message through the choice of imagery, font, and layout. Important to remember that designs are meant to be edited and to expect many iterations before finalizing even one part of the overall design!